Facebook Ads are paid advertisements that appear on Facebook, Instagram, Messenger, and the Meta Audience Network.
They allow you to reach your target audience based on:
- Age, gender, interests, location, and behavior
- Custom audiences (people who visited your website, watched your videos, etc.)
You can use Facebook Ads to:
- Promote your business or service
- Get leads or sales
- Increase website traffic
- Build brand awareness
💡 Example:
If you’re running a real estate business in Karachi, you can create a Facebook ad targeting people aged 25–45 in Karachi who are interested in property investment.
Your ad will appear in their Facebook or Instagram feed — that’s how you generate potential clients (leads).
